K.I.N.D.
A Comprehensive Brand Creation for a Non-Profit in Pasadena, California.
Kids In Need, Donate (KIND) is based in Pasadena and is one of San Gabriel Valley’s only organizations solely dedicated to providing large scale & personalized in-kind support to school-age children.
Our work includes a comprehensive brand creation including logo design, visual identity, brand strategy, content & messaging, animated designs and ongoing support.
Strategy
Visual Identity
Content & Messaging
Ongoing Support
Elevating Brand Story Through Color.
Our use of multiple primary colors is designed to create a vibrant and memorable visual identity that stands out across both digital and print assets. These colors are not just for aesthetic appeal; they serve a strategic purpose in communication. By assigning specific colors to different types of donations or content categories, we create an intuitive system that enhances message clarity.
Elevating Service Through Relationship-Driven Security.
The logo incorporates a variety of shapes and colors that converge around a central heart symbol, creating a distinctive "K" mark. This design represents KIND's commitment to individuality and personalized support, while also conveying the unity and compassion at the core of its mission.
A subtle reference to the state of California was integrated into the design, reinforcing KIND's Pasadena roots and local commitment.
